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Breaking Beauty | How To Create A Brand That People Love With Erin Kleinberg
Longtime beauty editors Jill Dunn and Carlene Higgins are here to tell you what’s good, uncovering the breakthrough people, products and moments in beauty – every single Wednesday!
Carlene Higgins and Jill Dunn
Published 11 August 2021
Breaking Beauty

Tune in to hear inspiring stories behind the most iconic, best-selling beauty products and how they came to be, straight from the founders themselves. Plus, get insights and tips from the brilliant minds shaping today’s trends and ideas. With #damngood beauty product reviews – skincare, haircare and makeup and more – you won’t want to buy a thing before tuning in.

Erin Kleinberg knows what’s up when it comes to killing the branding game. She’s the CEO and co-founder of Métier Creative, an award-winning advertising and branding agency with clients like Chanel Beauty, Live Tinted, La Mer, The Ouai, Saie beauty – they even built Megababe’s visual I.D. from the ground-up.

She was also one of the original co-founders of The Coveteur, not to mention her own fashion label, SIDIA, which has earned accolades from the likes of Vogue and Women’s Wear Daily.

If you’ve ever wondered what it takes to create a brand that people clamour for, tune in to find out what’s in the secret sauce behind the world’s most beloved beauty brands. Whether you’re an entrepreneur yourself or a content creator, you’ll learn the insider tips for building engagement, loyalty, conversion and what makes a launch instantly pop instead of instantly flop.

Plus, you’ll hear the behind-the-scenes on what your hosts are up to this summer, with all the glow up details that are in the works for Breaking Beauty Podcast right now...

For any products or links mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog

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