Switched On Pop | Hip-Hop's Sea Change at Rolling Loud
A podcast breaking down the music of pop hits.
Switched On Pop
Published 26 March 2024
Rolling Loud California

Pop music surrounds us, but how often do we really listen to what we’re hearing? Switched on Pop is the podcast that pulls back the curtain on pop music. Each episode, join musicologist Nate Sloan and songwriter Charlie Harding as they reveal the secret formulas that make pop songs so infectious. By figuring out how pop hits work their magic, you’ll fall in love with songs you didn’t even know you liked.

Hip-hop is in a weird place right now.

Research says that the genre, in both streaming and chart performance, has declined over the last decade. And while rap artists can still get number one songs on the Hot 100, it’s a far cry from the peak of trap circa 2017, when Nielsen data named hip-hop as the most popular genre in the U.S.

So what does that mean for the future of rap? To find out, producer Reanna Cruz spent all weekend reporting from Inglewood, CA, at the California edition of the world’s largest hip-hop festival: Rolling Loud.

Through talking to attendees and catching the weekend’s hottest sets, they learned about the current state of hip-hop – the good and the bad – as well as what the future may hold.

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