The Double Cleanse is your weekly window into everything beauty. James and Robert Welsh cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.
We’re back with a new episode of The Double Cleanse, and on this episode they’re shining a spotlight on the underrated beauty brands that deserve way more attention than they're getting!
After opening with an absolutely chaotic conversation about Kewpie mayo factory tours in Japan (yes, really), autocorrect disasters, and why eggs on mayonnaise packaging make James physically ill… the twins dive into today's topic: brands that are doing everything right but flying under the radar.
From the peel-off lip mask that actually works, to Medicube’s criminally underrated serums that get overshadowed by their viral toner pads. Robert passionately defends toner pads as a "treating yourself" skincare moment, while James argues you could just use a serum instead.
The twins are also calling it now: Chinese beauty is about to have its moment in 2026, and if you're bored of clean girl aesthetic, your brand might be Girl Cult.
The overall message? These brands aren't playing the viral sensation game – they're just making genuinely good products that work.
Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!
Product Recommendations
Laka Devil Lip Balm
JUNG SAEM MOOL Essential Mool Cream
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