The Double Cleanse is your weekly window into everything beauty. James and Robert Welsh cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.

James and Robert are back with another episode of The Double Cleanse and they’re taking men’s skincare and make-up – and why the industry is completely dropping the ball.

We get into this episode with bonding over recurring sock disasters whilst they’re in London (plus an embarrassing sock story) as well as a wild Fact Or Fiction story that has to be heard to be believed…

Then the conversation gets serious: why do men's skincare and makeup brands absolutely suck? James and Robert break down how brands are making basic products, while K-beauty brands completely nail it by featuring men in displays alongside women's products without any awkward gender gatekeeping.

In Korea, brands treat makeup as interchangeable across all genders – no "for men" nonsense needed. The twins discuss how Gen Z is normalizing men wearing makeup (think: Dominic Fike at the Met Gala), yet Western brands still treat men's skincare like a joke – either downplaying ingredients or going hypermasculine with grenade-shaped lip balms instead of just making good products.

The verdict? Men deserve access to quality skincare and makeup, whether that's through unisex brands OR properly formulated men's lines – just stop making it embarrassing or basic!

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

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