Lifestyle
The Double Cleanse | Have Influencers Become Boring?
Skincare enthusiast James Welsh and professional makeup artist Robert Welsh host The Double Cleanse, covering all things beauty.
James & Robert Welsh
Published 12 January 2026
The Double Cleanse with the Welsh Twins / W!ZARD Studios

The Double Cleanse is your weekly window into everything beauty. James and Robert Welsh cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.

Our social media feeds are filled with influencer content nowadays... have we all had enough? On this episode of The Double Cleanse, James and Robert are giving their state of the nation on influencers!

From "TikTok speak" to how identical brand briefs have made everyone sound the same, James and Robert are diving into how the influencer industry has evolved from exciting media disruptors to predictable walking billboards.

They also share their thoughts on why certain achievements have lost their wow factor, the natural distrust audiences have developed toward sponsored content and why tapping on products actually makes sense (fight them on this!).

As always, it's brutally honest, occasionally chaotic, and a reminder that even your favourite creators are tired of saying the same things!

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

Product Recommendations

VTCosmetic's Garlic AC Reedle Shot Spot Cream
Nuse Seed Care Lip Scrub

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