Lifestyle
The Double Cleanse | Is The Internet Getting Meaner? And, Does Hate Guarantee You Viral Success?
Skincare enthusiast James Welsh and professional makeup artist Robert Welsh host The Double Cleanse, covering all things beauty.
James & Robert Welsh
Published 26 January 2026
The Double Cleanse with the Welsh Twins / W!ZARD Studios

The Double Cleanse is your weekly window into everything beauty. James and Robert Welsh cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.

The internet is full of hate messages... but, can you turn hate into success on social media? On this episode of The Double Cleanse, James and Robert are diving deep into online negativity!

Are internet users just getting meaner? James and Robert dive into why TikTok comments feel more vicious than traditional YouTube hate, the rise of "rage baiting" as a hobby and how the algorithm encourages negativity for engagement (you too, can turn a hate comment into viral content!).

They discuss the difference between valid criticism and just being an ass and the glorious satisfaction of publicly embarrassing commenters who leave hate with their full name and Bible quotes in their bio.

From serial commenters to performative cruelty, nothing is off limits.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

Product Recommendations

HERA Sensual Nude Gloss - Shade: Brownie Boy
Rebound Skin Milk Activated Cica Toner

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