The Double Cleanse is your weekly window into everything beauty. James and Robert Welsh cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.

We're back with another episode of The Double Cleanse, and this week James & Robert are raking celebrity beauty brands by how much effort the celebrities are ACTUALLY putting into them!

But first, Robert gives us the tea on his recent wedding (!!) – spoiler alert: it was nothing like a typical wedding. The twins also bond over their mutual wedding horror: Robert was mistaken for James all night, while James regrets not eating more of the bacon bar.

Then comes the main event: ranking celebrity beauty brands by effort level. They dissect Kylie Cosmetics, Brad Pitt's skincare line (which feels like a contractual obligation), and Jared Leto's skincare brand where he admitted he doesn't even use skincare – literally within the first week of launch!

James defends Harry Styles' Pleasing as genuinely thoughtful with real vision, while Robert refuses to believe in it. Gwen Stefani gets roasted for basic, dropship-quality packaging. The twins champion women-founded indie brands like Blend Bunny and Glitz Cosmetics, whose pigmentation and quality actually rival Dior.

The verdict? Most celebrity brands are vanity projects with minimal involvement – so they want to hear from YOU about which celebrity brands you think actually have genuine effort behind them.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

Product Recommendations
L'Occitane Shea (Karité) Hand Cream
medicube No Cast Just Glow Collagen Sunscreen

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