The Double Cleanse is your weekly window into everything beauty. James and Robert Welsh cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.
After a couple of weeks off, James and Robert are back with a brand new episode of The Double Cleanse… and this episode has a LOT of call outs.
We kick off by calling out magazine awards (which publication’s “Best of Beauty” awards might actually be a paid sponsorship?) plus Robert has some insight into when he won one of these “prestigious” awards.
The real conversation gets messy when James and Robert tackle the elephant in the room: expensive beauty trends and the "clean girl aesthetic" that's really just code for "looking rich".
They discuss how modern beauty trends - minimalism, old money vibes, clean makeup - are all designed to make you look like you have disposable income, don't need to work hard, and probably own a horse. The twins get passionate about people's right to buy nice things regardless of their financial situation, sharing personal stories about choosing between eating and buying foundation when they first moved to London.
They're also calling out influencers who are hypocritical: reviewing drugstore products for "relatable content" in one video, then unboxing their first Birkin in the next. The key question? Are these beauty trends actually about self-care, or are they just about looking rich?
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