Lifestyle
The Double Cleanse | The MOST ANNOYING Influencer Trends On Social Media
Skincare enthusiast James Welsh and professional makeup artist Robert Welsh host The Double Cleanse, covering all things beauty.
James & Robert Welsh
Published 11 May 2026
The Double Cleanse with the Welsh Twins / W!ZARD Studios

The Double Cleanse is your weekly window into everything beauty. James and Robert Welsh cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.

James and Robert are back with another episode of The Double Cleanse, and this week they're calling out the most annoying influencer trends taking over social media right now!

After opening with the twins realizing just how miserable and whiny they've become (choking on their own spit and complaining about aluminum foil – classic signs of getting old), they unleash their frustrations about the influencer behaviours that drive them absolutely insane.

James & Robert are tackling the rise of "expert" influencers who make blanket statements without proper credentials (looking at you: self-proclaimed dermatologists and "skin experts"), the annoying visual hooks where people wave products in and out of frame or overpour toner for engagement, and the exhausting double standards around "real skin" content.

The twins also discuss how some influencers are changing their dialect and speech patterns to mimic other creators and why making bold statements about products being universally bad is irresponsible.

The key message? Stop overpromising, stop pretending to be an expert when you're not, and for the love of god, stop wasting toner for a hook!

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

Product Recommendations

TIRTIR Matcha Dual Serum
Rephr LC03 & LC01 Brushes

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