The Double Cleanse is your weekly window into everything beauty. James and Robert Welsh cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.

Is chasing fame the worst career move you could make? James & Robert are here with another episode of The Double Cleanse, this week all about social media virality!

After diving into their hotel nightmare (complete with invisible people and conjoining rooms…), the Welsh Twins are breaking down the harsh reality behind those millions of views from the fleeting nature of internet fame to the questionable ways people engineer their viral moments.

James and Robert get brutally honest about how "going viral" has lost all meaning in 2025, the impact of the internet’s ever-shortening attention span, and how viral success rarely translates into sustainable careers or genuine connections with audiences.

They discuss the psychology behind our obsession with viral content, the dark side of internet fame and why they actively avoid going viral themselves (yes, really). If you've ever dreamed of your 15 minutes of TikTok fame or wondered if viral success is worth the price, this episode is your reality check.

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