Lifestyle
The Double Cleanse | Y2K’s Dangerous Comeback! The Beauty Industry Shouldn't Repeat These Mistakes
Skincare enthusiast James Welsh and professional makeup artist Robert Welsh host The Double Cleanse, covering all things beauty.
James & Robert Welsh
Published 16 March 2026
The Double Cleanse with the Welsh Twins / W!ZARD Studios

The Double Cleanse is your weekly window into everything beauty. James and Robert Welsh cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.

Is the undeniable return of Y2K aesthetic dangerous? On this episode of The Double Cleanse, James and Robert are tackling the return of nostalgic beauty trends – the good, the bad and the dangerously problematic.

Starting with a discussion about the recent America’s Next Top Model Netflix documentary – and the return of “heroic chic” (we’re NOT here for it) – James and Robert get brutally honest about the worrying resurgence of extreme thinness being glorified, the rise of "lunchtime procedures" and how Y2K nostalgia is bringing back some seriously toxic beauty standards.

They also discuss their own relationships with cosmetic procedures and why they think their generation has become somewhat immune to the "you should look like this" messaging.

The twins are hoping we can keep the fun nostalgia of Y2K – the Hilary Duff movies, the pop music, the glittery makeup – without sliding back into the damaging beauty standards that came with it.

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