The Double Cleanse is your weekly window into everything beauty. James and Robert Welsh cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.

We're getting down and dirty in this new episode of The Double Cleanse as James and Robert ask: Does sex still sell in beauty advertising?

After opening with James confessing to scaring himself sleepless with alien abduction stories (ghosts and murderers are fine, but aliens? absolutely not), the real conversation kicks off when the twins tackle how beauty advertising has evolved from the sexy, provocative campaigns of the early 2000s to today's random celebrity endorsements and "fresh, natural" friend-group aesthetics. The twins aren't buying it.

James & Robert discuss how sex appeal in advertising has shifted from aspirational glamour to just... attractive people standing around looking relatable. They also question whether brands are using spokespeople who have any genuine connection to the products they're promoting.

The overall verdict? They miss the high-fashion, stylised advertising of the '90s and early 2000s (with modern diversity), and they're calling out brands that think slapping a random attractive person in front of a camera counts as compelling marketing.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

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