Lifestyle
The Double Cleanse | What Actually Happens On Influencer Brand Trips?!
Skincare enthusiast James Welsh and professional makeup artist Robert Welsh host The Double Cleanse, covering all things beauty.
James & Robert Welsh
Published 05 January 2026
The Double Cleanse with the Welsh Twins / W!ZARD Studios

The Double Cleanse is your weekly window into everything beauty. James and Robert Welsh cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.

Ever wondered what happens behind the scenes when a bunch of influencers go on a famed ‘brand trip’? James and Robert are spilling all of the behind the scenes tea on this episode of The Double Cleanse!

From the glamorous Instagram posts to the exhausting reality behind the scenes, James and Robert chart the evolution of the ‘brand trip’ – from the early days of "aspirational" beach photoshoots to today's more educational experiences.

They share stories from their own trips to South Korea with TIRTIR, reveal the difference between genuine partnerships and outdated influencer pandering, and spill some tea on entitled creators who couldn't be bothered to experience once-in-a-lifetime opportunities…

James & Robert aren’t holding back: Names are named, brands are shamed and nothing is off-limits!

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

Product Recommendations

TIRTIR Mask Fit Red Cushion
TAMBURINS Perfume Balm

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