Tune in to hear inspiring stories behind the most iconic, best-selling beauty products and how they came to be, straight from the founders themselves. Plus, get insights and tips from the brilliant minds shaping today’s trends and ideas. With #damngood beauty product reviews – skincare, haircare and makeup and more – you won’t want to buy a thing before tuning in.
If you’ve ever wondered who’s responsible for making curtain bangs, ballet flats and Hulk-sized blazers go street-viral, blame it on It Girl du jour, Matilda Djerf - the fluffy-haired, 25-year-old TikTok phenom is probably already influencing what’s in your cart – even if you don’t know it yet. She is the Swedish entrepreneur that’s earned a devoted fan base who follow – and purchase – her every move, be it a haphazardly thrown on claw clip or the $600 Dyson Air Wrap.
Today, we sit down with the 25-year-old influencer to chat about the secrets behind #MatildaDjerfHair, why she turns down invites to Paris Fashion Week and the deets behind her sustainable and inclusive fashion brand, Djerf Avenue, set to hit sales revenues of $22 million this year alone.
Plus, with news of a re-sell site set to launch any day, is Matilda Djerf starting her own beauty brand next…?!
In this episode you'll discover:
> Why Matilda won’t support certain fashion houses, and the ethics behind her own fashion brand
> How Djerf Avenue’s new circular re-sell site will work
> The celebrity skincare line, brow gel and hair product she uses to get the signature Matilda Djerf aesthetic
> Why the influencer can’t get behind most drugstore beauty brands
> What she really thinks about all of those Dyson AirWrap knock-offs!
> What products she thinks are *still* missing from the beauty world
> How Matilda overcame orthorexia, and how she approaches a healthy mindset now
> The self-care habits, workout and books Matilda relies on to stay balanced
For any products or links mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog
[audio audio="https://traffic.libsyn.com/secure/breakingbeautypodcast/BBEAUTY_MATILDA_DJERF_110922_FINAL.mp3" title="Everything Matilda Djerf Touches Turns To Gold" descr=""]