Internet Culture
It's Giving Glossy: Why K18’s 4-Minute Hair Mask is *Actually* Legit with Co-Founders Britta Cox & Suveen Sahib
Longtime beauty editors Jill Dunn and Carlene Higgins are here to tell you what’s good, uncovering the breakthrough people, products and moments in beauty – every single Wednesday!
Carlene Higgins and Jill Dunn
Published 14 September 2022
Breaking Beauty

Tune in to hear inspiring stories behind the most iconic, best-selling beauty products and how they came to be, straight from the founders themselves. Plus, get insights and tips from the brilliant minds shaping today’s trends and ideas. With #damngood beauty product reviews – skincare, haircare and makeup and more – you won’t want to buy a thing before tuning in.

It’s what Kim Kardashian has been using to keep her bleach blonde mane smooth and shiny, so what makes the K18 hair mask so #DamnGood?

Co-founders and husband-and-wife duo Suveen Sahib and Britta Cox are here to reveal the secrets behind the TikTok-approved K18 hair mask that’s like “silk-in-a-bottle.”

In this episode you'll find out:

> What K18 is, how it works and why the technology is like “Retinol for your hair.”
> What makes K18 different from other bond builders like Olaplex
> How to work K18 into your haircare routine, including for curly hair types
> Why some users may not be getting all of the benefits of K18 (hint - it could be your shampoo!)
> How the quick-drying, anti-breakage Aquis hair towel is linked to the science behind K18
> What the founders have up their sleeve next

For any products or links mentioned in this episode, check out our blog:

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