Internet Culture
Hyram Yarbro’s 2.0: What Comes After TikTok
Longtime beauty editors Jill Dunn and Carlene Higgins are here to tell you what’s good, uncovering the breakthrough people, products and moments in beauty – every single Wednesday!
Carlene Higgins and Jill Dunn
Published 07 September 2022
Breaking Beauty

Tune in to hear inspiring stories behind the most iconic, best-selling beauty products and how they came to be, straight from the founders themselves. Plus, get insights and tips from the brilliant minds shaping today’s trends and ideas. With #damngood beauty product reviews – skincare, haircare and makeup and more – you won’t want to buy a thing before tuning in.

In 2020, Hyram Yarbro earned upwards of 6 million TikTok followers in just four months.

His brutally honest brand reviews, skin transformation reaction videos and budget skincare recommendations earned him the title of “The Gen-Z Whisperer” by The New York Times.

Two years later, and Skincare By Hyram is back to chat about the lessons he’s learned as he’s shifted from content creator to brand founder – and where the beauty influencer economy is going next.

In this episode you'll find out:

> How he reflects on those "brutally honest product reviews" now
> What he'd do differently differently if he were to go back and recreate his skincare line today
> Whether some viral TikTok product recommendations are legit – or paid for
> His real thoughts on “jelly skin
> ”What is “vabbing”? The fragrance trend you’ll wish you never heard of
> Which budget skincare brand he believes will pop off just in time for back-to-school (hint: we never heard of it.)
> The skincare serum that he and Haiely Bieber bonded over
> The #1 practice he’s adopted to help survive burnout
> Where the future of social media is going – beyond TikTok.

For any products or links mentioned in this episode, check out our blog:

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